Pro Phoenix Co., Ltd. (“Company”) acknowledges the importance of protecting the personal data of customers, employees, business partners, and other related individuals. The Company is committed to complying with relevant laws and regulations to ensure the security of your information. This policy is established to explain the Company’s practices regarding the collection, use, disclosure, and protection of personal data.

Principles and Rationale

Pro Phoenix Co., Ltd. respects the privacy rights of data subjects and is responsible for protecting their personal data under the Personal Data Protection Act B.E. 2562 (PDPA). This policy aims to provide transparency regarding the collection, use, and disclosure of personal data, as well as the rights of data subjects and how to contact the Company for inquiries regarding personal data management.

Personal Data

Personal data refers to information that can directly or indirectly identify a natural person. However, information of deceased individuals is not considered personal data under the data protection law.

Collection of Personal Data

The company will collect necessary personal data, such as identification information (name, surname, ID card number, passport number, date of birth), contact information (address, phone number, email, communication device information, location data, and payment information), electronic data (IP address, use of cookies, application data), service usage behavior, and financial information (credit card, bank account number) in cases of transactions or legal actions with the company or its partners.

The personal data collected by the company may come directly from you, such as data provided through the website, service registration, survey responses, or use of services via related networks and products. Additionally, the company may obtain data from third parties, such as affiliates, joint ventures, or business partners, via email, phone, or documents disclosed in accordance with the law.

Purpose of Collecting, Storing, and Using Personal Data

The Company collects, stores, and uses personal data to efficiently provide services and conduct transactions related to the Company’s products or services. This includes improving the quality of products, services, and user experience. The Company may use personal data for communication, promotional activities, or special offers for customers. Additionally, the Company analyzes customer behavior to enhance products and services in alignment with user needs. The Company ensures compliance with legal requirements and maintains data security to prevent fraud, rights violations, or illegal activities.

Rights Related to Personal Data

The Company respects the rights of personal data owners under data protection laws and is committed to transparency regarding the collection, use, and disclosure of personal data. As a subject of data, you have the following rights:

Right to Access: You have the right to request access to and obtain a copy of your personal data collected and processed by the Company.

Right to Rectification: You have the right to request the correction of your personal data to ensure its accuracy, completeness, and timeliness.

Right to Erasure: You have the right to request the deletion, destruction, or anonymization of your personal data if there is no legal basis for the Company to retain it.

Right to Object: You have the right to object to the processing of your personal data if it is processed for the legitimate interests of the Company or a third party, unless the Company has overriding legitimate grounds to deny the request.

Right to Restrict Processing: You have the right to request the temporary suspension of your personal data processing during verification or assessment of a rectification or erasure request.

Right to Withdraw Consent: You have the right to withdraw your consent for the collection, use, or disclosure of your personal data at any time unless there are legal or contractual limitations.

Right to File a Complaint: If you believe the Company has violated your personal data rights, you have the right to file a complaint with the data protection authority.

To exercise any of these rights or if you have inquiries regarding your personal data, please contact the Company through the contact channels provided in this policy. The Company may deny requests based on legal grounds or other reasonable justifications, which will be communicated accordingly.

Data Security Measures

The Company recognizes the importance of protecting your personal data and has implemented appropriate security measures to maintain confidentiality. These measures prevent unauthorized access, loss, destruction, modification, or unlawful disclosure of personal data, in accordance with the Company’s information security policy.

Personal data collected by the Company, such as name, surname, age, address, phone number, email, and identification number, is maintained accurately and up to date. This data is used solely for the Company’s operational and business activities. The Company implements suitable measures to protect the rights of data subjects and ensure data security according to established standards.

Cookies

Cookies are small text files stored on your device when visiting the Company’s website. They help the Company understand user behavior and preferences but do not store personal data.

When visiting the Company’s website, non-personally identifiable cookies may be used as follows:

Performance Cookies: Store user preferences to reduce the need for repeated settings.

Analytical Cookies: Track website usage statistics without identifying users

Advertising Cookies: Store behavioral data related to the Company’s advertisements to deliver relevant content.

Users can accept or reject cookies via the pop-up cookie banner. You may also disable cookies in your browser settings; however, this may affect website functionality and user experience.

Disclosure of Personal Data

The Company may disclose personal data of visitors only to relevant and authorized personnel or entities as required by law. This may include security officers and government agencies with regulatory authority, and only upon lawful request for security investigations.

Company Contact Information

Pro Phoenix Co.,

No. 51, Major Tower Rama 9 – Ramkhamheng Building,

19th Floor, Room No. 1901, Rama 9 Road, Hua Mak Subdistrict, Bang Kapi District,

Bangkok, Thailand, 10240

Email: Admin.pp@prophoenix.co.th

Website: https://prophoenix.co.th/

Phone: 095-459-5790

Review and Update of Policy

The Company may review and update this Privacy Policy periodically to align with appropriate personal data processing practices and changes in legal requirements. Any significant modifications or amendments will be communicated through the Company’s website (https://prophoenix.co.th) or other suitable channels.